Download Building Dragons: Digital Transformation in the Experience by Daniel Newman,Olivier Blanchard PDF

By Daniel Newman,Olivier Blanchard

learn how to remodel what you are promoting right into a dragon: an agile corporation healthy to conform, innovate and thrive even in disruptive occasions.

Unlike unicorns, which, for all their acceptance, are likely to depend upon dicy and experimental enterprise versions, dragons are validated businesses that proceed to leverage their unique startup mentality to systematically innovate their method to profitability. What makes dragons a lot more attention-grabbing to executives than unicorns is they aren't outfitted purely on power and recognition, yet on functional reinvention, scalable marketplace dominance, and a dedication to long-term luck. probably the easiest half in regards to the dragon version is that, outfitted with the proper roadmap and the ideal set of instruments, any company can learn how to develop into extra agile and rework itself right into a dragon.

In this e-book, you are going to learn:

• How dragons flip rising marketplace traits into transformative company opportunities.
• How stories became as very important to shoppers as items and services.
• What key applied sciences each enterprise needs to undertake to stay aggressive.
• What electronic transformation is, and what it quite skill in your business.
• The position that management performs in using tradition swap and electronic transformation.
• tips to train your company to evolve to alter and evolve speedier than it ever has.
• tips to not just adapt to disruption yet flip it right into a ecocnomic company model.

With bonus insights from SAP, HP, IBM and extra, this publication might help you get to a sustainable, scalable point of electronic excellence.

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