Download Beauty Imagined: A History of the Global Beauty Industry by Geoffrey Jones PDF

By Geoffrey Jones

the worldwide attractiveness enterprise permeates our lives, influencing how we understand ourselves and what it truly is to be attractive. The manufacturers and corporations that have formed this undefined, resembling Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined good looks for us.

This booklet offers the 1st authoritative heritage of the worldwide attractiveness from its emergence within the 19th century to the current day, exploring how trendy worldwide giants grew. It indicates how successive generations of marketers outfitted manufacturers which formed perceptions of attractiveness, and the company agencies had to marketplace them. They democratized entry to good looks items, as soon as the privilege of elites, yet in addition they outlined the gender and ethnic borders of good looks, and its
association with a handful of towns, significantly Paris and later big apple. the outcome used to be a homogenization of good looks beliefs during the world.

Today globalization is altering the sweetness back; its influence could be obvious in a variety of competing innovations. international manufacturers have swept into China, Russia, and India, yet even as, those manufacturers are having to answer a much larger range of cultures and existence as new markets are unfolded worldwide.

In the 21st century, attractiveness is back being re-imagined anew.

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